A New Creative Language for Mifal HaPais

As part of this project, we developed a fresh creative language for one of the most recognized and loved brand characters in the local industry, the Lotogutzim of Mifal HaPais, featuring 30 unique films. Each video presents a variety of creative concepts and environments, all rooted in the world of craft. With stunning visuals and playful animation, the beloved LotoGutzim characters showcase both the winning amounts and the craftsmanship behind each piece.