Published October 1, 2017
How Jack and the magic beans helped us to deliver a message in Ormat Technologies’ new B2B introductory video
After our first meeting with Ormat, a company which designs, develops and builds geothermal power plants (A.K.A green energy power plants), we received the task of creating an introductory video to convey one clear message: “Ormat delivers and ALWAYS comes through”.
Ormat wanted this video to focus on their ability to deliver tailored solutions according to each customer’s needs, without compromising on quality and schedule; unlike some of the company’s competitors, which often promised impractical features and unrealistic results just to close a deal.
Our approach and creative direction for this project was to use the fairytale world as a reference to help us emphasise how companies sometimes try to attract potential clients with offers that could not exist in the real world. Yes, you guessed it – just like in fairytales.
Let’s just say that fairytales are not the first idea that comes to mind when thinking about a video for a company that builds power plants. That is exactly what makes this video so special..
Now its your turn to press play and see it for your self.